134: Lara Cohen

Lara leads all things marketing, partnerships, business development and communications at Linktree, a platform that allows creators to build personalized landing pages with multiple links to all of their content.

Before joining Linktree, Lara spent a decade at Twitter (now known as X), where she served as Global VP of Partners & Marketing. In her early days at Twitter, she was the Head of Entertainment and Lifestyle Partnerships, where she shaped and redefined Twitter’s narrative for talent and entertainment partners.

One of her standout achievements in this role was spearheading the iconic activation of Ellen DeGeneres’ selfie at the 2014 Oscars.

She earned her bachelor’s degree in Political Science from the University of Rochester and began her career as Editorial Director at US Weekly, back when it was owned by Wenner Media.